NewCloud Scal3 and Thoughtbox AI announce a technology and customer partnership built on aligned AWS expertise, complementary control planes, and a shared conviction that AWS management should be accessible to every business team. Not just engineers.

We built the AI Governance and FinOps Control Plane for AWS.

AI workloads are the fastest-growing, least-governed line item on AWS. Most CFM tools were not built for it. Cloud Scal3 has evolved FinOps Center to deliver AI governance for the business stakeholders who own the spend.

The Problem

AWS AI spending is accelerating. The governance tools have not kept up.

Organizations are deploying Bedrock agents, foundation models, and AI-powered applications at speed. The teams responsible for governing those costs are working without the visibility, controls, or access they need.

Visibility Gap

Your AI bill has no names on it.

Amazon Bedrock shows up as a single line item. There is no native way to see which team, application, or model drove the cost. Finance cannot chargeback. FinOps cannot report. Product owners cannot govern.

Governance Gap

No approval workflows exist for AI models.

Standard CFM tools have no model approval catalog, no spend controls tied to identity, and no accountability structures for AI workloads. Teams deploy foundation models without authorization and nobody knows until the bill arrives.

Access Gap

The people accountable cannot get to the data.

Finance leaders, FinOps practitioners, and product owners own the budgets. But getting to AWS cost data has always required a cloud engineer as an intermediary. That should not be the standard in 2026.

Cloud Scal3 closes all three gaps. One platform, built specifically for AWS, designed for the people who own the budgets and not the people who own the infrastructure.

Why Cloud Scal3

The architectural advantages competitors cannot easily replicate.

IAM-level attribution, model approval workflows, and a non-technical team control plane require a purpose-built architecture. These are not features you bolt on to a generic cost tool.

IAM-level attribution for AI

We attribute every Bedrock dollar to the IAM principal that spent it and the model that ran it. No other AWS CFM platform does this natively. The pairing of identity and model is the governance unit that makes AI cost accountability possible.

Model approval workflows

Knowing where AI spend came from is not enough. FinOps Center includes a model approval catalog: the CCoE or FinOps Lead approves which Bedrock models are authorized, scoped to specific accounts and regions. Drift detection flags unauthorized usage nightly.

CFM and AI Governance in one platform

Competitors handle cloud cost management or AI observability. Not both. FinOps Center combines MAP lifecycle management, EDP tracking, credit management, and CFM scorecards with full AI Governance in a single control plane.

Built for non-technical teams

Every layer of the platform is designed for finance leaders, FinOps practitioners, and product owners. Agent Bill answers governance questions in plain English. Cloud Scal3 Tools lets non-technical teams execute AWS CFM tasks directly.

AWS-native from the ground up

Built on CUR 2.0, Amazon Bedrock AgentCore, Amazon QuickSight, Athena, and Control Tower. Not a multi-cloud tool with an AWS connector. Not a generic cost tool retrofitted for AI. Designed for AWS from the first line of code.

FinOps Framework 2026 aligned

FinOps Center maps directly to the March 2026 FinOps Framework release, including the new FinOps for AI technology category and the Executive Strategy Alignment capability. It is the recommended path for AWS customers to align to the current Framework.

Cloud Scal3 Better Together

Better Together

We partner with companies that share a conviction.

Cloud Scal3 actively seeks like-minded companies and entrepreneurs who are building and marketing innovative solutions deployed on AWS. Our partnerships are built on a shared belief: AWS AI adoption should be accelerated by purpose-built products that give business teams real command of their AWS environment.

Thoughtbox AI
Featured Partner

Thoughtbox AI

thoughtbox.ai

Thoughtbox AI builds purpose-built AWS-native solutions for the business teams who own software spend. Their conviction maps directly to ours: AWS management should be accessible without requiring infrastructure expertise. Marketplace Central is their flagship product.

Visit Thoughtbox AI
AWS Marketplace Procurement

Marketplace Central

FinOps Center governs what you spend on AWS. Marketplace Central governs how you procure it. Together they close the full loop from software discovery and procurement through chargeback, optimization, and agentic reporting. Two independent products. Two complementary control planes.

Deployed on AWS
LambdaDynamoDBAPI GatewayCognitoEventBridgeAmazon BedrockCost ExplorerAWS KMS

Serverless. Deployed in your delegated AWS account. Your data never leaves your environment.

The five-stage procurement lifecycle
01
Solution Discovery

Surface active agreements, upcoming renewals, and off-Marketplace spend in one place. Side-by-side vendor comparison powered by Amazon Bedrock.

02
Free Trial Governance

Automated expiry alerts, governance approval routing, and AI-assisted trial vs. paid offer analysis before a trial becomes an unplanned commitment.

03
Private Offer to Agreement

Bedrock-powered term extraction pulls pricing model, SLA, and auto-renewal clauses. Internal approval workflow before acceptance is triggered.

04
Agreement and PO

When an agreement is accepted, Marketplace Central triggers the corresponding PO in your procurement system. Native SAP, Coupa, and Workday integrations.

05
Invoice Reconciliation

Automated matching of vendor invoices to active agreements. Discrepancy flagging and finance review routing built in.

Built for every stakeholder in your software spend
FinOps and Finance

Full visibility into AWS Marketplace commitments, invoices, and spend. Reconcile billing to agreements and flag overages before they hit the books.

Procurement and Legal

Structured workflows for offer review, approval routing, and agreement acceptance. Connected to your ERP from the moment a deal closes.

IT and Cloud Operations

Centralized agreement management across AWS accounts and business units. Renewal governance and vendor consolidation insights.

Cloud Scal3 is an authorized implementation partner for Marketplace Central. We scope your environment, configure the product, and handle ERP integration for SAP, Coupa, and Workday.

Building an innovative AWS-native solution? Cloud Scal3 partners with companies driving real AWS AI adoption. Get in touch at partnerships@cloudscal3.com